Fizzy fox
FizzyFox is an unreleased YouTube channel concept for kids aged 4-12, blending educational songs, funny videos, and interactive games to spark joy and learning. As Art Director, I led the creative vision, collaborating with a senior artist and senior marketing manager to craft a vibrant, future-focused platform. We designed counting songs, adventure-driven stories inspired by epic licenses, and playful marble mazes. I guided character design, including the charming mascot for “Lille Peter Edderkop,” and oversaw animation and music collaboration to ensure a cohesive, warm aesthetic across content and potential merchandise, aligning every element with FizzyFox’s playful, educational mission.
Industry
Toys
My role
Graphic Design • Marketing • Video & Motion • Artistic Direction • Music Production
Year
2021
The challenge
A key challenge was developing marketing-driven content to engage kids aged 4-12, requiring a versatile artistic direction. We crafted educational songs, funny videos, and interactive games with a recognizable FizzyFox style, ensuring cohesive visuals across counting themes and epic license-inspired adventures to appeal to a broad young audience.
We balanced high-quality animation—evoking top-tier kids’ animated features—with cost-effective production to support high-volume song output. By optimizing workflows, we prioritized digital content to build FizzyFox brand recognition online, setting the stage for future merchandise like toys and plushies.
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